The rarest of the rare! This Bermuda 9-passenger wagon was the top of the line wagon from the ill-fated Edsel. Of the 18 different models Edsel rolled out in 1959, the Bermuda 9-passenger has the lowest production, with just 779 units. Today perhaps only a dozen survive.
Finished in Sunset Coral and Frost White, this Bermuda came from a California museum. Totally rust free and accident free, the car's E488 V8 engine provides power and superb handling, the famed Teletouch transmission works perfectly, and all other systems and mechanicals work as they should. There is a period air conditioning unit installed, though it has not been used in some time and does not blow cold air. Interior was restored with a beautiful period-style fabric and the famed "E" logo on the door panels. The rear compartment is unrestored and in very good original condition.
On the outside, the car presents very strong. An older restoration, the chrome and trim are perfect. The woodgrain vinyl applique is spectactular. The metal "wood-style" trim shows some slight wear. The Sunset Coral and Frost White paint is very nice--there are a couple of small paint nicks but nothing major. The roof rack is excellent
For sale or trade. We enthusiastically welcome trade offers for other classic or specialty vehicles. Easy financing available. For more information call Tim at 2077106699 or send us an email at firstname.lastname@example.org
Back in 1956, Ford Motor Company realized that there was a void in their selections of mid-size automobiles. While Chevrolet owners could "move up" to a Buick, Pontiac or Oldsmobile (and Dodge owners could advance to a Plymouth or Chrysler), Ford buyers were looking at Mercury alone. The perception was that Ford was losing customers to other manufacturers when the time came to trade-up.
To correct the problem, Ford instituted plans for an entirely new car division, and an entirely new car. The design of the car was to be completely unique - distinguishable from any angle. And the promotional build-up of the car would be like nothing else.
One of the most talked about feature was the "Teletouch" shifter, which controlled the automatic transmission selection electronically from push buttons in the center of the steering wheel hub. (A series of planetary gears in the column keeps the buttons stationary as the wheel turns.) Many other Edsel-original ideas are still found on today's cars.
The car was referred to as the "E" car (for Experimental) from its inception. The name "Edsel" was bestowed by Special Products Division General Manager Richard Krafve, after reviewing a list of nearly 8,000 suggestions from their advertising firm, Ford employees and renowned poet Marianne Moore who was solicited for ideas.
After a massive promotional campaign, which included multi-page "teaser" ads in major national magazines, some 2.5 million Americans poured into Edsel dealerships on "E-Day", September 4, 1957. But it was quickly apparent that few cars were actually being sold. The public expectation was much higher than the car could live up to, and sales reflected the disappointment.
There was a combination of other factors that led to the name "Edsel" becoming synonymous with "failure" - By the time the first Edsel hit the showroom, the country was in a recession. (For comparison, 1958 DeSoto sales were down 54% from 1957. Buick was down 33%, Mercury 48%, Oldsmobile 18%, Dodge 47%, Pontiac 28%.. probably the worst year since World War II to unveil a new car line!) Car-buying habits had turned toward smaller and more fuel efficient cars. Edsel's styling was radical, and not to everyone's liking. On the assembly line, Edsel was run between Fords or Mercury's, causing the assembler to have to interrupt his routine and sometimes forget to install some parts. The Edsel also suffered from parts that wouldn't fit together correctly. Because of problems with suppliers, many of the early cars arrived at the dealerships with parts missing. Many dealers were poorly equipped to replace the parts or add on accessories. Ford Vice President Robert McNamara offered little support to the Edsel Division. The Edsel was more expensive than other comparable cars, and the price of the loaded, top-of-the-line models that were first on the showroom floor scared many buyers. There was no owner loyalty to count on. And, finally, it had a funny name.
The Edsel Division was in a death spiral. The more cars that failed to sell, the more dealers dropped their Edsel franchise. The more dealers that folded, the more the public was afraid to buy the car.
After three model years and just 110,847 Edsels later, Ford Motor Company threw in the towel, and went about trying to forget about the whole ordeal.
Today less than 6000 Edsels survive, and each one is a cherished classic. The 1958 Edsel advertising said it best - "Once you've seen it, you'll never forget it. Once you've owned it, you'll never want to change."
The Bermuda 9-passenger wagon had the lowest production run of any Edsel model for 1958. Specs are:
Model Number: 79B
Total Production: 779
Original Base Price: $3,212
Curb Weight (lbs): 3,919
Wheelbase (in.): 116.0
Length (in.): 205.4
Width (in.): 77.1
Height (in.): 58.8